Graduation at NIFT, New Delhi was the stepping stone of the fulfillment of a vision. A vision to show to the world the new India resplendent with the aura of blue-blooded elegance, innovative craftsmanship and modern sensibilities. With his elder brother TJ Singh, JJ Valaya founded The House of Valaya in 1992 with the launch of its couture label. Valaya’s creative vision regarding elegance and edgy grandeur together with his brother’s organizational abilities have been the key factors for the success of Valaya as a luxury brand. The brand today encompasses Couture, Ready-to-wear, Home and a CSR prerogative, The Free Spirit Foundation.
He is married and lives with his wife and two daughters in New Delhi, India.
Photography is one hobby that JJ Valaya pursues with great enthusiasm. He believes that photography lets him freeze time in its essence. Over the years he has shot art and fashion leading to an exquisite collection of his frames.
JJ Valaya's success in the fashion industry has been recognized by a number of awards including:
- First Indian student to win The Prixd’ Incitation at the Young Designers International Competition held in Paris. The event was organized by The Concours International des Jeunes Creatueurs de Mode. (1990)
- Won the Elyxa Award at The NIFT Graduation Show, New Delhi. (1991)
- Won the Thapar Dupont Medal at The NIFT Graduation Show, New Delhi for the most innovative use of fabric. (1991)
- Won first prize at the KLM-NIFT Alumni competition held at Mumbai, India. (1992)
- Founder Board Member of the Governing Council/ Board of Directors of the Fashion Design Council of India (FDCI). (1999)
- First Brand Ambassador for the crystal component division of global crystal giant, Swarovski in India. (2001)
